Same lead. Different ending.
Cushy is a booking assistant for high-ticket trades. It texts back every missed call and website enquiry in seconds, screens out the tyre-kickers, and books the real quote visits into your calendar.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
Without Cushy, a call missed at 4:12pm goes to another business by 4:14pm. With Cushy, the caller gets a text from the booking assistant 8 seconds later. It asks the job, the suburb and the budget, hears a pool and landscaping job of about $60k, and books a site visit by 4:16pm.
Stop driving to tyre-kickers, and stop losing the ones who rang while you were on site.
Screening is the most reliable saving, so it comes first. Then the missed calls and forms. Then the quotes nobody chased.
Screens before you drive.
Before it offers a site visit it asks the job, the suburb, the timing and a rough budget. An $8k budget for a $40k job gets a polite no, not half a day of your time.
Catches every missed call and form.
Missed calls get a text in seconds, nights and weekends included. Website forms get a reply before the customer has closed the tab. The ones that fit go straight into your Google Calendar.
Follows up every quote.
Every customer you've quoted gets a check-in at day 3, 7 and 14, so the ones still deciding hear from you before they hear from someone else.
Where the work goes while you're working
It rang out.
You were in a trench with the excavator running. They rang the next mob.
The form sat in the inbox.
It sat there until morning. By then they'd booked someone else.
You drove 40 minutes to measure up.
A $40k idea with an $8k budget. Nobody asked before you got in the ute.
You can't answer a phone and lay a retaining wall at the same time. That's not a discipline problem, it's a systems problem, and it takes 15 minutes to fix.
Built for high-ticket jobs in Melbourne
Pool builders, outdoor living businesses (landscape design and construct, decks, pergolas, outdoor kitchens) and kitchen, bathroom and extension renovators.
It's a good fit if
- Your average job is $15k or more
- You get 15 or more enquiries a month
- You spend on Google Ads or lead sites
- You have 2 to 15 staff
- Nobody's job is answering the phone
Pool builders
$43k to $105k jobsFind out the budget before you drive out to measure, and catch the call that comes in while you're on a dig.
See your version →Outdoor living
$20k to $80k jobsLandscape design and construct, decks, pergolas and outdoor kitchens. Stop measuring up $8k budgets for $40k ideas.
See your version →Renovators
$25k to $80k+ jobsKitchens, bathrooms and extensions. Every enquiry asked about scope, timing and budget before you give up an evening to quote.
See your version →It's not the right fit for service-call plumbers and electricians, cleaners, mowing rounds, or a business with a full-time receptionist. If your jobs are under $15k, Cushy probably won't pay for itself, and I'll tell you that.
What you see
You get a summary of every lead: what they wanted, whether they fitted, and what got booked. The ones under your budget range get a polite no, and you can see why.
Bookings land in your Google Calendar with the details attached. If it isn't sure about a lead, it hands the conversation to you instead of guessing.
- Dave M. · BalwynPool and landscaping, budget about $60kFittedBooked: Site visit, Thu 9:00am
- Priya S. · Box HillDeck and pergola, budget about $30kFittedBooked: Site visit, Fri 12:30pm
- Mark T. · FrankstonFull backyard redo, budget about $8kDidn't fitPolite no, under your range
- Sarah L. · KewAsked about a pool fenceNot sureHanded to you
Why speed still matters
Lead response automation replies to every enquiry within seconds, qualifies it and books it, without anyone picking up the phone. Here's why that matters.
About 2x the fee from recovered leads alone
A worked example, and an estimate: 15 enquiries a month, a $25,000 average job, a 30% margin. Each line says how sure I am of it.
Margin, not revenue, and before GST. Recovered leads alone come to about 2x the $990 fee. Screening and quote follow-up are less certain, so they're labelled that way. Directional, not a forecast.
Run it on your numbers
Three questions. Recovered leads only, so screening and follow-up are left out.
Cushy costs $990 a month plus GST. On these numbers, recovered leads alone come to about 2x the fee.
I assume 20% of your enquiries are lost today to missed calls and slow replies, Cushy saves 35% of those, and 25% of the saved ones become jobs. Value is your margin on those jobs, not the job price. The fee is quoted before GST because a registered business claims it back. Directional, not a forecast.
From applying to live
All by text and email, no calls. Here's every step, so there are no surprises.
- 12 minutes
Step 1. Apply.
Tell me what you do, where you work, your average job and roughly how many enquiries you get.
- 2Within one business day
Step 2. I review it.
If Cushy won't pay for itself for your business, I'll say so and tell you why.
- 3If it fits
Step 3. Your setup email arrives.
Your setup steps, the agreement and the payment link. The first payment covers your first month.
- 4About 15 minutes
Step 4. Connect.
Forward missed calls with three phone codes, add one email address to your website form, share your Google Calendar. You keep your number.
- 5Done by me
Step 5. I set up your questions.
Your services, suburbs, budget range and the questions you'd ask, set up from what you told me. You check them before go-live.
- 6Before go-live
Step 6. Test run.
A dozen pretend customers go through your setup first. You see the replies before it texts anyone real.
- 7Your first 30 days
Step 7. Live.
Every lead answered and screened, and quote visits in your calendar with the details attached. Fewer than 3 qualified quote visits in 30 days and your first month is refunded.
Everything happens by text and email, and you won't get a sales call from me. Everything's on this page, and questions go to hello@cushydigital.com.
Built by a Melbourne tradie's son
I'm Jayden. My dad Bruce runs BCW Garden Design on his own, and I watched good jobs go to whoever picked up first while he was on the tools.
Cushy is what I built to fix that. I'm setting it up in his business first, and I set up every client myself, by text and email.
Jayden WilliamsCushy Digital
One price. One guarantee.
A 6-month minimum, then month to month, cancel by email. Charged as $1,089 a month including GST, and the first payment covers your first month. Why 6 months? It takes a season to see the pattern, and most of the value comes in lumps.
- First month refunded if it books fewer than 3 qualified quote visits in your first 30 days
- Quote follow-up included: every quoted customer checked in with at day 3, 7 and 14
- Connected in about 15 minutes, tested before it texts anyone
- No setup fee
Cushy texts your old quotes and books back in the people still planning. You only pay if it books 3 or more site visits.
Not your average answering service.
| What it does | Cushy | Answering service | An AI receptionist app | You, on the tools |
|---|---|---|---|---|
| Replies to calls and website forms in seconds | Yes | Calls live, not forms | Yes | No |
| Qualifies the job | Yes | No | Generic script | Yes |
| Screens out tyre kickers | Yes | No | No | On site |
| Books a call or site visit | Yes | No | Some do | Yes |
| Sounds like you | Yes | No | No | Yes |
| Follows up every quote at day 3, 7 and 14 | Yes | No | No | If you remember |
| Summary of every lead and booking | Yes | Messages only | Some do | No |
| Tested on pretend customers before go-live | Yes | No | No | No |
See the full comparison, including where an answering service wins →
Common questions
In seconds. The moment a call rings out or a website form comes in, the text is on its way, nights and weekends included. It works at 6am on a Sunday.
A text from your Cushy number, written in your words, that introduces itself as your booking assistant.
It's an AI booking assistant, and it says so. Every text introduces itself as your booking assistant, so nobody thinks they're texting you. They get a reply in seconds instead of waiting until tonight, a few short questions about the job, and a time. If it isn't sure, it hands the conversation to you instead of guessing.
It's built for high-ticket jobs in Melbourne: pool builders, outdoor living (landscape design and construct, decks, pergolas, outdoor kitchens) and kitchen, bathroom and extension renovators. It fits best with an average job of $15k or more, 15 or more enquiries a month, spend on Google Ads or lead sites, 2 to 15 staff, and nobody whose job is answering the phone. It isn't a fit for service-call plumbers and electricians, cleaners, mowing, or a business with a full-time receptionist.
Then Cushy probably won't pay for itself, and I'll tell you that when you apply. At $990 a month it needs a few big jobs a year to come out well ahead, which is why it's built for pool builders, outdoor living and renovators.
Yes, alongside them. Cushy answers your missed calls and website forms and puts the bookings in your Google Calendar, and you keep running your jobs in ServiceM8 or Tradify the way you do now. hipages leads come through the hipages app, so they aren't covered yet.
It never quotes a price you haven't given it or books outside your free time. If it isn't sure, it hands the conversation to you instead of guessing.
It asks your qualifying questions before it offers a time, and you set what doesn't fit: suburbs you don't cover, jobs you don't do, budgets too small to be worth the drive. Those get a polite no instead of a booking. If one still gets through, you can cancel any booking.
Yes, it's in the core plan. Every customer you've sent a quote to gets a check-in at day 3, 7 and 14, so the ones still deciding hear from you before they hear from someone else.
No. Bookings land in your calendar and you get a text when one is made. You also get a summary of every lead: what they wanted, whether they fitted, and what got booked.
$990 a month plus GST. What you're charged is $1,089, and if you're registered for GST you claim that back on your BAS. It's a 6-month minimum, then month to month. The first payment covers your first month, there's no setup fee, and quote follow-up is included. The only extra is Quote Revival: $1,500 once, and only if it books 3 or more site visits.
It takes a season to see the pattern, and most of the value comes in lumps: one big job can land in month four. After 6 months it's month to month, and you cancel by email, no phone call, no exit conversation.
If Cushy books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded.
A quote visit booked in your calendar with the job type, the suburb, the timing and a budget in your range. You set the range and the suburbs when you set up.
Cushy rings your business at 11am on a weekday and again after hours, tests your website form, and emails you a report with a dollar estimate of what missed leads could be costing you. It's free and there's no call with me. Ask for one at cushydigital.com/audit.
I don't do sales calls. Everything you need to decide is on this page and in these answers. If something isn't covered, email hello@cushydigital.com and I'll reply within one business day.
No. You get a dedicated Australian mobile number that sits alongside your existing one. Your number stays exactly as it is.
Yes, when it's done properly. Cushy only replies to people who contacted your business first, every message identifies you by name, and every thread carries an opt-out that works instantly.
Your leads' details are stored securely and only used to answer your leads.
An answering service answers your calls live and takes a message, but it doesn't text your website forms back in seconds. Cushy has the conversation by text, works out what the job is and where, turns away the ones you don't want, and books a call or a site visit in your calendar with the details attached. You don't ring anyone back.
I review your application within one business day. If it fits, your setup steps, the agreement and the payment link arrive by email. Connecting takes about 15 minutes of your time: three phone codes to forward missed calls, one email address on your website form, and a Google Calendar share. I set up your services and questions myself, then a test run of a dozen pretend customers goes through before it texts anyone real. Then it goes live.
Stop driving to tyre-kickers.
And stop losing the ones who rang while you were on site. Apply in two minutes, or get a free missed-lead audit first.