Lead response for Melbourne pool builders, outdoor living and renovators.
Stop driving to tyre-kickers, and stop losing the ones who rang while you were on site. Cushy texts every missed call and website enquiry back in seconds, asks the job, the suburb, the timing and the budget, and only books the quote visit into your Google Calendar when it fits.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
A Melbourne season is a very specific problem
Slow replies cost work everywhere. For Melbourne's pool builders, outdoor-living businesses and renovators they cost it in a few concentrated months, on jobs worth tens of thousands, which is the part that hurts.
Spring and summer are a wall
Melbourne's outdoor year is decided between August and February. Outdoor-living enquiries land in spring, pool enquiries peak from October to February, and renovators get the rush to be finished by Christmas. That's exactly when you're flat out on site, which is why those are the enquiries that get missed.
Weather moves the phone
One warm weekend produces more pool and backyard enquiries than the fortnight either side of it, and they all land while you're on site or on a Sunday. Nobody is at a desk when a Melbourne spring turns it on.
Homeowners get three quotes
A homeowner in Balwyn clicks an ad or opens the map and contacts three businesses. In a city this dense, the first sensible reply is a bigger advantage than being the better business. And if you paid for that click, an unanswered enquiry is money gone.
Only the suburbs you actually work in.
You tell me your service area on the setup form, and I set it up before go-live. Anything outside it gets a polite reply saying so, rather than a booking that costs you an hour in the ute each way.
- Inner eastHawthorn, Camberwell, Kew, Balwyn, Canterbury, Surrey Hills
- Outer eastDoncaster, Templestowe, Blackburn, Mitcham, Ringwood, Croydon
- Bayside and south eastBrighton, Hampton, Sandringham, Cheltenham, Mentone, Berwick
- NorthIvanhoe, Eltham, Greensborough, Preston, Coburg, Bundoora
- WestWilliamstown, Yarraville, Footscray, Point Cook, Werribee
- Mornington PeninsulaFrankston, Mount Eliza, Mornington, Rosebud, Sorrento
Not a complete list. If you work anywhere in greater Melbourne, it covers you.
Built by a Melbourne tradie's son
I'm Jayden. My dad Bruce runs BCW Garden Design on his own, and I watched good jobs go to whoever picked up first while he was on the tools. Cushy is what I built to fix that. Its first install is in his business, still in progress, and I set up every client myself, by text and email.
Jayden Williams, Cushy Digital
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
High-ticket Melbourne businesses, said plainly
At $990 a month it only works when one extra job is worth a lot. A good fit has an average job of $15k or more, 15 or more enquiries a month, spends on Google Ads or lead sites, has 2 to 15 staff, and nobody whose job is answering the phone.
Pool builders
Find out the budget, the timing and the access before you drive out to measure.
See the page →Outdoor living
Landscape design and construct, decks, pergolas and outdoor kitchens. Stop measuring up $8k budgets for $40k backyards.
See the page →Renovators
Kitchens, bathrooms and extensions. Room, scope, budget and plans asked before you give up an evening to quote.
See the page →Not for you if you're a service-call plumber or electrician, a cleaner, a mowing round, or a business with a full-time receptionist. If your jobs are under $15k, Cushy probably won't pay for itself, and I'll tell you that. Or start with how it works and what it costs.
Questions from Melbourne businesses
Pool builders, outdoor-living businesses (landscape design and construct, decks, pergolas, outdoor kitchens) and kitchen, bathroom and extension renovators in Melbourne. A good fit has an average job of $15k or more, 15 or more enquiries a month, spends on Google Ads or lead sites, has 2 to 15 staff, and nobody whose job is answering the phone.
Service-call plumbers and electricians, cleaners, mowing rounds, and businesses with a full-time receptionist. If your jobs are under $15k, Cushy probably won't pay for itself, and I'll tell you that.
Wherever you work. You tell me which suburbs you actually service, I set them up before go-live, and any enquiry outside that list gets a polite reply rather than a booking, so you're not driving from Werribee to Croydon for a job you were never taking.
Honestly, it's early. My dad Bruce runs BCW Garden Design on his own in Melbourne, and Cushy's first install is in his business, still in progress. I'd rather say that than invent results. It's also why there's a guarantee: If Cushy books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded.
Yes, and it matters more than it sounds. A customer saying they're 'in Temp' or 'out past Ringwood' shouldn't confuse the system into asking for a postcode three times.
Before your busy season. For outdoor living that means before spring, for pool builders before October. Connecting takes about 15 minutes, I set up your services and questions myself, and there's a test run where you see the replies before it texts anyone real, so you're not learning a new system in the middle of a rush.
$990 a month plus GST ($1,089 charged). The first payment covers your first month. There's a 6-month minimum, then it runs month to month and you cancel by email. If Cushy books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded. No setup fee.
I don't do sales calls. Everything you need to decide is on this site. If your question isn't answered here, email hello@cushydigital.com and I'll reply within one business day.
Before the rush, not during it.
Apply in two minutes and I review it within one business day. If it fits, about 15 minutes to connect, then a test run where you see the replies before it goes live. All by text and email.
$990 a month plus GST. 6-month minimum, then month to month.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits