Stop measuring up $8k budgets for $40k backyards.
You're on site with a digger running. She's ringing three builders about a deck and pergola and booking whoever picks up. Cushy texts her back in seconds, checks the job and the budget line up, and puts the site visit in your calendar.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
Stop measuring up $8k budgets for $40k backyards
The worst lead isn't the one you miss. It's the one you drive 40 minutes to measure up, only to find out they've got $8k for a $40k backyard.
Before anything goes in your calendar, Cushy asks what you'd ask: what the job is, whereabouts, how big, when they want it done, a rough budget and a couple of photos. Jobs outside your suburbs, too small for you, or with a budget that doesn't match the idea get a polite no, not your Thursday morning.
The ones that fit get booked, with the details attached, so you turn up knowing what you're quoting.
A call or a site visit. It books the right one.
You decide during setup which work needs a call and which needs you there in person. Cushy only books into the times your Google Calendar says you're free.
Early ideas, small jobs, or someone still working out what they want. You get a call booked at a time you're free, with their answers in front of you.
A real build in your area with a budget that fits. Cushy books the site visit straight into your Google Calendar with the size, slope, budget and photos attached.
You get a summary of every lead: what they wanted, whether they fitted, and what got booked. Every quoted customer gets a check-in at day 3, 7 and 14.
There's nothing to log into. Bookings land in your Google Calendar with the details attached. If it isn't sure, it hands the conversation to you instead of guessing.
What it looks like on a Tuesday
This is the whole thing. No quote, no price, no promises. It finds out what the job is and whether the budget fits, then gets you on site.
The maths on a $35,000 backyard build
An estimate, not a result: 15 enquiries a month, a $35,000 average job and a 30% margin. Screening is the most reliable saving, then missed calls, then quote follow-up.
Budget, timing and suburb asked before booking, so 1 or 2 bad site visits a month (about 4 hours each) get screened out.
Calls missed on site and forms answered the next day, replied to in seconds, qualified and booked.
Every quoted customer checked in with at day 3, 7 and 14, if that lifts your win rate from about 25% to 28%.
Recovered leads alone come to about 2.8x the fee of $990 a month.
Recovered leads assume 20% of enquiries are lost today, Cushy saves 35% of those, and 25% of the saved ones become jobs. Job values and the save rate are estimates, to be replaced with real figures from audits and the first clients. Directional, not a forecast.
Would it pay for itself on your backyard builds?
Set to typical numbers for your trade. Change them to yours.
Cushy is $990 a month plus GST. On these numbers, recovered leads come to about 2.8x the fee, before screening or quote follow-up.
Extra jobs a month = enquiries x 0.20 lost x 0.35 saved x 0.25 won. Value = extra jobs x your average job x your margin. These are estimates from my business model, not results. Directional, not a forecast. See the pricing page →
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
Built for high-ticket jobs, said plainly
At $990 a month it only works when one extra job is worth a lot. A good fit ticks all of these.
Not for you if you're a service-call plumber or electrician, a cleaner, a mowing round, or a business with a full-time receptionist. If your jobs are under $15k, Cushy probably won't pay for itself, and I'll tell you that.
From application to live, all by text and email
No calls at any point. If something isn't clear, email hello@cushydigital.com and I'll reply within one business day.
Tell me what you do, where you work, your average job and roughly how many enquiries you get.
If Cushy won't pay for itself for your business, I'll say so and tell you why.
Your setup steps, the agreement and the payment link. The first payment covers your first month.
Forward missed calls, add one email address to your website form, and share your Google Calendar. You keep your number.
Your services, suburbs, budget range and the questions you'd ask, set up from what you told me.
Pretend customers go through your setup first, and you see the replies before it texts anyone real.
Every lead answered and screened, and quote visits in your calendar with the details attached. If Cushy books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits
“My jobs are too custom to quote over a text.”
Agreed, and it does not try to. It never gives a price and it never commits you to a scope.
What it does is find out the things that decide whether a job is worth your Thursday: what the work is, whereabouts, when they want it done, and a rough budget. Then it books the site visit. You still quote the way you always have, standing in the backyard.
Weighing it up against paying someone to answer the phone? I compare the two honestly here.
August to November is your whole year
Spring is when the enquiries land and it is also when you are flat out on the tools, which is exactly why they get missed. The week you are least able to answer the phone is the week the phone rings most.
A system that replies at 4pm on a Tuesday in October is worth more than one that replies in June.
What outdoor living businesses ask
No, and that is deliberate. It never gives a price and never commits you to a scope. It finds out what the work is, whereabouts it is, when they want it done and a rough budget, then books the site visit so you can quote the way you always have.
Whichever the job needs. During setup you decide which work gets a quick call and which needs you on site. Early ideas and small jobs get a call, real builds in your area with a budget that fits get a site visit. Both land in your Google Calendar with the details attached.
That's most of its job. It asks for a rough budget, the size of the job and a couple of photos before it books anything. If the budget doesn't match the idea, or the job is too small for you, it says so politely instead of booking you a site visit.
You tell me the suburbs you work in on the setup form, and I set them up before go-live. Anything outside them gets a polite reply telling them so, rather than booking you a two hour round trip for a job you were never going to take.
It will acknowledge the attachment, capture the detail and flag it to you rather than trying to read the drawings. Plans are a person's job.
Yes, and the price doesn't move. It's $990 a month plus GST for every lead, however busy October gets. No tiers and no charge per lead.
$990 a month plus GST ($1,089 charged). The first payment covers your first month. There's a 6-month minimum, then it runs month to month and you cancel by email. Quote follow-up at day 3, 7 and 14 is included. The only extra is Quote Revival: $1,500 once, and only if it books 3 or more site visits.
It takes a season to see the pattern, and most of the value comes in lumps. A good month might bring one big job and a quiet month none, so a few weeks tells you very little. After 6 months it runs month to month, and you cancel by email.
If Cushy books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded. A qualified quote visit is one booked in your calendar with the job type, suburb, timing and a budget in your range. If it books fewer than 3 of those, email me and I refund your first month.
I don't do sales calls. Everything you need to decide is on this site. If your question isn't answered here, email hello@cushydigital.com and I'll reply within one business day. Or apply: I review every application and tell you honestly if it won't pay for itself.
Keep using them. Cushy doesn't connect to ServiceM8, Tradify or hipages, and it doesn't need to. It answers the calls you miss and the enquiries from your own website form, then books into your Google Calendar. If a hipages customer rings and you miss it, they get a text back like anyone else, but Cushy doesn't read leads inside the hipages app. Once a job is booked, quote and invoice in whatever you use now.
Before you apply
One price, a 6-month minimum, a first-month guarantee, and the maths on whether it pays for itself.
Have a look →About 15 minutes to connect, a test run where you see the replies, then live on your real leads.
Have a look →Suburbs, seasonality, and why a Melbourne spring is its own problem.
Have a look →Stop driving to tyre-kickers.
And stop losing the ones who rang while you were on site. Apply in two minutes. I review every application within one business day, and if Cushy won't pay for itself for you, I'll say so.
$990 a month plus GST. 6-month minimum, then month to month.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits