You can't answer the phone over a running mower.
Every enquiry that rings while you're mid-strip goes to voicemail, and half of them never ring back. Cushy answers in under 60 seconds, sorts the mowing rounds from the turf jobs, and books them in.
What it looks like mid-strip
You are behind a mower with ear muffs on. The phone is in the ute. This happens without you knowing it happened.
What a slow reply costs on a mowing round
Set to typical numbers for your trade. Change them to yours.
Cushy costs $11,880 a year. You'd need about 28 extra clients a year to cover it.
We assume half the enquiries you're slow on would have gone elsewhere anyway, and a 30% margin on the rest. A maintenance client is counted at what they're worth over a year, not one visit. Directional, not a forecast. The pricing page runs the same maths →
“Mowing is a price-per-cut business. People just want a number.”
They do, and for a standard block you can often give one. What you cannot do is give it from behind a mower, which is why the enquiry sits until lunch and by then they have rung two other blokes.
Cushy captures the suburb, the block and the access, tells them a real person will confirm the price, and holds the conversation open. You send the number when you stop, and the thread is still warm instead of cold.
Weighing it up against paying someone to answer the phone? We compare the two honestly here.
October to March, and every one of them is urgent
Lawn enquiries are the most time-sensitive work in the trade. Grass does not wait, so someone whose lawn is out of hand wants an answer today, not Thursday.
That urgency cuts both ways. It is why a slow reply loses the client outright, and it is why a reply inside a minute wins them almost every time.
What lawn care businesses ask
No. It captures the suburb, the block and the access and tells them a person will confirm the price. Quoting a number without seeing the block is how you end up doing an hour's work for a half hour price.
It captures the day they want and flags any clash rather than promising something your run cannot fit. You confirm the slot.
Yes. Turf is a one off job with a square metre figure and a delivery date, mowing is a recurring client. The conversation branches on which one they are after, because they are worth very different things to you.
Tell us during setup and it captures the enquiry for a waitlist rather than booking, so you keep the lead without overcommitting your week.
Fifty is exactly the cap on the $990 tier. If you are consistently above it, it is $1,690 a month.
Before you book anything
One price, two tiers, and the maths on whether it pays for itself.
Have a look →The five days from first call to live, and the fifteen minutes it needs from you.
Have a look →Suburbs, seasonality, and why a Melbourne spring is its own problem.
Have a look →Be the one who answered first.
Twenty minutes on a call. We'll time how long your enquiries actually sit, show you what we'd build, and you'll know by the end whether it's worth doing.
$990 a month. No contract. Miss the minute and the month is free.