BCW Garden Design: the first install
Cushy is being set up in BCW Garden Design, my dad Bruce's business. He does garden design, works alone, and covers Melbourne's east.
This page says what I'll measure. Nothing on it is an outcome yet. Real numbers go here once there are 6 weeks of data.
A phone in the ute and a good memory
Bruce works on his own. You cannot answer a phone while you are on the tools with gloves on, so calls ring out, and website enquiries sit until the end of the day.
I watched jobs go to whoever answered first. Somebody sits down at seven o'clock, decides the backyard needs doing, and starts looking. If the reply comes the next morning, they have often messaged two other people by then.
How long an evening enquiry can sit when the only person who can answer is on the tools all day. This is the problem, not a measured result.
Four numbers, and only four
How long each missed call and website enquiry waits for a first reply, before Cushy and after.
How many enquiries get a polite no because they are outside Bruce's area, his kind of work or the budget the job needs, before he drives out to measure up.
How many enquiries end up as a booked site visit in his Google Calendar without him touching the phone.
Which of those visits turn into paid work. Bruce tells me which ones become jobs, so this number is his, not mine.
None of these is a result yet. They are what I'll count, and what goes on this page once there are 6 weeks of data. Every client gets the same summary of every lead and what got booked. That's how it works for everyone, not just this one.
What this page can't tell you yet
Most case studies in this industry lead with a number nobody measured. This one starts before there are any numbers at all.
Nothing on this page is an outcome yet. Cushy is being set up in Bruce's business now, so there are no results to report.
Real numbers go here once there are 6 weeks of data. Not before, and not estimated.
One person doing garden design in Melbourne's east is one data point. It won't tell you what Cushy does in a different trade or at a different size, and I won't pretend it does.
Built by a Melbourne tradie's son
I'm Jayden. My dad Bruce runs BCW Garden Design on his own, and I watched good jobs go to whoever picked up first while he was on the tools. Cushy is what I built to fix that.
This is its first install, still in progress, and I set up every client myself.
Jayden Williams, Cushy Digital
Fair questions about this page
It's my dad Bruce's business, which I'm saying plainly rather than dressing it up as an independent case study. He works on his own, and it's where Cushy is being set up first.
Because Cushy is only being set up there now. Real numbers go here once there are 6 weeks of data. A made up number would be worth less than no number.
Response times, leads screened out, visits booked, and which visits turn into paid work. Bruce tells me which ones become jobs, so the last one is his call, not mine.
If it fits, yes. Apply in two minutes and I review it within one business day. It's $990 a month plus GST on a 6-month minimum, then month to month. If it books fewer than 3 qualified quote visits in your first 30 days, your first month is refunded. If you'd rather see the problem first, ask for a free missed-lead audit.
Email me at hello@cushydigital.com and I'll ask him. He's my dad and a busy one person business, not a reference account, so I won't hand out his number without asking him first.
Want it in your business?
Apply in two minutes and I review it within one business day. If it fits, about 15 minutes to connect, then a test run where you see the replies before it goes live. $990 a month plus GST, on a 6-month minimum.
No sales calls · 6-month minimum · First month back if it books fewer than 3 quote visits